Based around proprietary data collection, our suite offers you a solution to fulfill your key digital marketing needs in real time, such as analytics, cross-device attribution, DMP, data activation and TMS. With our technology, you make the most of your data.
Data Collection Platform:
Because good marketing is impossible without quality data, we give you the tools to build up your own exhaustive dataset.
We collect and centralize your online and offline marketing data in real time, on a single interface. All of the data are compiled at the user level, regardless of the device in use (computer, tablet or smartphone).
Because we walk the talk, our technological choices provide you with the most reliable data collection and storage capacities on the market.
Data Decision Platform:
-Attributions and contributions: Create and compare your own attribution rules to determine the model that works best for you. Calculate the actual contributions made by your marketing levers and partners.
-Customer knowledge: Use a single interface to analyze every point of contact between your users and your brand. Enjoy a comprehensive vision of your current and prospective customers’ engagement with your brand.
-Profitability under your control: Streamline and select the right investments based on precise metrics on the performance of your website and each of your marketing actions.
Data Management Platform:
-Real-time centralization: Compile and cross-reference your CRM / PRM, online / offline data, in real time, from third-party sources and/or in-house databases. These will then automatically be enriched with the data that we collect.
-Segment management: Study your audience, define segments that will be of use to your business, and then work them, thanks to your partners: DSP, retargeting, BI, etc.
-Activation and security: Feed the data of your choice, in real time, to the partners in charge of targeting and personalizing your campaigns. You are in control of the data that you transmit.
Customer Data Platform, Web Analytics, Tag Management, Attribution, Data Management Platform (DMP), Data-driven Marketing, Segmentación, Activación de segmentos
Melia Hotels & Resorts
The Phone House
Climat Media Agency
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